Our Story
How it all started
We founded My Baby Store London in 2018, inspired by our own journey into parenthood. We wanted to create personalised baby gifts that were both practical and meaningful – something families could treasure for years. Our very first collection included embroidered blankets, hooded towels, and stroller accessories, quickly loved by families across the UK and beyond.
A family-first journey
By 2021, our small shop had grown with hundreds of orders from more than 20 countries. That year, we decided to pause our advertising to focus on raising our children. We continued to fulfil a few orders through word of mouth, but our priority was family life. Now that our little ones are older, we are excited to relaunch our store with even more passion and creativity.
What makes us unique
We design products that grow with your child – from nursery bags for newborns to kids’ sports bags, and from cosy baby blankets to personalised hooded towels. Every item is embroidered with care to create a unique keepsake rather than just another gift.
From our family to yours
As parents ourselves, we know how important it is to give gifts that carry meaning. Whether it’s a baby shower gift, christening present, or a personalised keepsake, we hope our creations bring joy and comfort to your family, just as they have to ours.
Discover our collections: